THE MOOD
open spaces | relaxing | renewal
comfort | cozy | glam camping
the idea— true disconnection. in style.
For discerning travelers seeking true disconnection, restoration, and immersion in the natural beauty of the American West. This is not a tourist ranch—it’s a private, elevated escape where guests trade noise for quiet, deadlines for horizon lines, and routine for curated, rustic-luxury experiences.
THE PROCESS—LOGO SKETCHES
The concept for the Lost Cattle Ranch logo came together quickly, starting with the clear intention to incorporate a cattle form. I explored several cow-like silhouettes, but the figure alone felt incomplete—too reminiscent of a dairy farm or a working ranch. To shift that feeling, I focused on evoking a sense of space and wandering, grounding the mark in the vast, open landscapes of Montana while preserving the spirit of movement and exploration.
Bringing 'vintage' into the logo
& brand direction
Once I landed on a silhouette and composition that felt right, I focused on bringing a vintage charm to the logo. I selected a framing shape to contain the hand-drawn illustration, helping it feel intentional and timeless, while a subtle posterized treatment reinforced the stamped or printed spirit of ranching, camping, and hiking in wide-open spaces. Paired with the wandering cattle, the final mark captures that familiar feeling of being untethered—moving through the landscape with curiosity and freedom.
ready to craft an
exceptional experience?
Let's craft your story into an unforgettable experience. We look forward to hearing from you.